Orbit Outfitters
Brand Identity & UI/UX Case Study
Role: Lead Designer
Tools: Figma, Illustrator, Photoshop
Overview
Orbit Outfitters is an outdoor adventure brand. This project focused on building a bold identity system, creating digital product designs, and crafting a seamless e-commerce experience tailored for outdoor enthusiasts.
Exploration
About Orbit Outfitters
Brand Identity
Takeaways
- Unified branding across print and digital strengthened brand presence.
- Optimized e-commerce flows led to more intuitive shopping experiences.
- Playful design language resonated strongly with the target audience.